The Look

Season 1 Episode 2: Scenting Money

How marketing techniques - diffusion, franchising and licensing - can mean success or failure for a designer. And a look at Giorgio Armani's lessons in labelling.

Genre:

Documentary

Seasons:

1

Episodes:

6

Cast:

Jeremy Newson

Quality:

HD

Duration:

48 min

First Air:

1992

Rating:

-