The Century of the Self

Season 1 Episode 1: Happiness Machines

The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.

Genre:

Documentary, War & Politics

Seasons:

1

Episodes:

4

Cast:

Adam Curtis, Anne Bernays, Martin Bergmann

Quality:

HD

Duration:

58 min

First Air:

2002

Rating:

8.4