Horizon

Season 30 Episode 7: Suggers, Fruggers and Data-Muggers

Horizon investigates how market research, opinion polls, TV ratings, and consumer surveys have got it disastrously wrong. Commercial decisions depend increasingly on this information, but just how good is that information?

Genre:

Documentary

Seasons:

62

Episodes:

1174

Cast:

Quality:

HD

Duration:

60 min

First Air:

1964

Rating:

7.5